(2016, Sep 10). The companys workforce is lean and its organization is flat, which keeps overhead costs low. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. focused on one strategy but is rather open to change. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. First, Emirate's business model focused on the major metrics that generate profits. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. Answer:Yes, the Emirate's strategy is sustainable. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. why? Fall in oil prices a business paradox. 2023 The Emirates Group. 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The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. It also standardized the customer experience. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Emirates Airlines is one of the largest airlines in Asia. The Emirates' strategy is very much sustainable. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. The Dubaigovernment further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. what is the competitive advantage of emirates airlines? HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. Students looking for free, top-notch essay and term paper samples on various topics. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. A video of this is available below. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. Emirates integrates its business strategy to include two main metrics. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. 2023 The Emirates Group. 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